SOC 1010 Lecture Notes - Lecture 21: George C. Homans, Behaviorism

• School: University of Iowa
• Department: Sociology
• Course: SOC 1010
• Professor: Lovaglia Michael

Document Summary

Communication leads to reciprocal attitude change that results in increased similarity. Proximity alone cannot increase attraction but only insofar as it increases communication. The social process through which two people approach a sexual relationship. Human beings are naturally reticent (shy) when it comes to sexual relations. A strong attraction between two people is necessary for an intimate relationship to form. Propinquity (proximity with someone at same time and place) increases the likelihood of. The ability of a person to impose her will on others even when they resist. Behaviorist idea that people are more attracted to more rewarding relationships. Psychological perspective proposing that behavior becomes more frequent when reinforced (rewarded), and less frequent when punished or not. The power of person a over person b is equal to the dependence of person b on person. Whoever has the least interest in a relationship has the most power.