SOC 1220 Lecture Notes - Lecture 1: Elaboration Likelihood Model, Social Influence, Psych
30 Jul 2018
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Ex: giving a dog a treat to train them, but they understand it due to the treat. Methods: surveys, questionnaires to find information, people don"t like to answer questions relating to how much money they make, systematic observation, who are you watching, what are you observing, do they know you are watching or not, experiments. Ethics (why we can"t design as many cool studies anymore): what you can and can"t do: stanley milgram (know): (1960s) who was a jewish immigrant, wondered why. Inside jokes: other key ideas, denotive vs. connotative meaning, denotive: literal dictionary definition, connotative: certain words feel a certain way. Explicit bias: implicit automatic, didn"t really have to think before talking, preference for or against a person or groups of people that operate at the subconscious level (not aware we have. Psychological approaches: inner experience of emotion (biological, what"s this emotion feels like and why, james-lange theory when your body is presented with a stimulus you become aroused.
