BUS 301 Lecture Notes - Lecture 5: Crisis Communication, Swot Analysis
Document Summary
The u(cid:374)i(cid:448)ersit(cid:455) of louis(cid:448)ille"s offi(cid:272)e of co(cid:373)(cid:373)u(cid:374)i(cid:272)atio(cid:374) a(cid:374)d marketi(cid:374)g established five policies and guidelines containing explicit descriptions to better the efforts of communication: Branding: brand identity and rules that apply to brochures, publications, periodicals, websites and other types of marketing materials produced by the university or partner agencies for external audiences. Sponsorship: ensures that any sponsors align with university mission of excellence and inclusiveness. Public information: the process for the release of information to the public to ensure positions and statements are represented accurately and consistently. Crisis communication: actions taken to protect the reputation of the university and properly inform the public. Digital media (web, social media, and mobile): all rules related to any media outlet is intended to supplement current channels in place of press, news, events, and announcements. The university uses the following forms to present material to the public: Internal applications such as news bulletins on groupwise.
