COMM 201 Lecture Notes - Lecture 2: American Psychological Association, Grounded Theory, Content Analysis
Document Summary
Paradigms, theories and methods: paradigms (belief systems, theory (explain a phenomenon) Sometimes leads to a hypothesis: methods (collection and analysis of data) Social science researchers were oriented to behaviorism: theories and methods. Influenced by the greek tradition of rhetoric and humanism: american psychological association. 2. 3 the interpretive approach #2: focus on the individual, assumptions. Emphasis on the creativity of human behavior: theories and methods. 2. 4 the critical approach #3: focus on how societal forces influence and interact with individual forces. Belief that reality is subjective: theories and methods. Aim to understand the influence of societal forces: ethical issues, strength and limitations. Do scholars have the right to study, analyze and represent other people"s (cid:448)ie(cid:449)s. Emphasizes the importance of economic, political and historical forces in communication. 2. 5 a multifaceted approach: three perspectives on communication. Focus on individual or dyad (2 people) - behaviors. Focus on the individual- rhetoric/creativity of human behavior. Societal influence with individuals: the synergetic model.
