Filter By
Filter Reset
Semester
Class Notes (1,032,674)
US (405,115)
UofL (821)
MKT (13)

Class Notes for Marketing at University of Louisville

MKT 301 Lecture Notes - Lecture 4: Microblogging, Virtual Community, Social Network
Premium

MKT301 January 23 rd Lecture 4 Chapter 4- Social Media: Living In The Connected World Designing Customer-Oriented Marketing Strategies Social Media: Different forms of electronic communication through which users can...

Marketing
MKT 301
Faulds
MKT 301 Lecture Notes - Lecture 3: Deflation, Business Cycle, Federal Trade Commission
Premium

Chapter 3: The Marketing Environment, Ethics, and Social Responsibility Lecture 3 th Jan 18 , 2018 Environmental Scanning: Collecting external marketing environment information to identify and interpret potential...

Marketing
MKT 301
Faulds
MKT 301 Lecture Notes - Lecture 2: Relationship Marketing, Marketing Strategy, Marketing Mix
Premium

Chapter 2 Marketing Planning: The Basis for Strategy and Tactics Planning- anticipating future events and conditions and determining the best way to achieve organizational objectives -Identifying objectives ...

Marketing
MKT 301
Faulds
MKT 301 Lecture Notes - Lecture 1: Marketing, Marketing Myopia, Cause Marketing
Premium

MKT301 Lecture #2 January 11 , 2018 Chapter 1 Marketing Myopia- managements failure to recognize the scope of its business Categories of Nontraditional Marketing- Person marketing Place marketing Caus...

Marketing
MKT 301
Faulds
MKT 460 Lecture Notes - Lecture 2: Balanced Scorecard, Swot Analysis, List Of Fables Characters

find more resources at oneclass.com CHAPTER 2- STRATEGIC MARKETING PLANNING Strategic Marketing Planning:  Strategic pla▯▯i▯g i▯ today’s ▯arket often requires partnering with other firms and carefully planning ...

Marketing
MKT 460
Dr.Charles Sharp
MKT 460 Lecture Notes - Lecture 4: Statistical Classification, Swot Analysis

find more resources at oneclass.com 2/13/17 CH 4: DEVELOPING COMPETITVE ADVANTAGE AND STRATEGIC FOCUS o Major Benefits of...

Marketing
MKT 460
Dr.Charles Sharp
MKT 301 Lecture Notes - Lecture 2: Marketing Mix, Green Marketing, Market Orientation

Marketing 301 Chapter 1 Notes 1) Defining Marketing a) The process of creating, distributing, promoting, and pricing goods, services, and ideas b) Facilitating satisfying exchange relationships with customers ...

Marketing
MKT 301
Dr.Charles Sharp
MKT 350 Lecture Notes - Lecture 3: Behavioral Targeting, Psychographic, Big Data

MKT 350 Consumer Behavior Chapter 2 Chapter 2: Segmentation, Targeting, and Positioning Why is segmentation important as a strategy for most companies...

Marketing
MKT 350
Raju
MKT 350 Lecture Notes - Lecture 2: Projective Test, Semantic Differential, Likert Scale

MKT 350 Consumer Behavior Chapter 16 Chapter 16: Consumer Research Approaches to Research: - Positivist – objective is mainly prediction of consumer behavior,...

Marketing
MKT 350
Raju
MKT 350 Lecture Notes - Lecture 1: Marketing Mix, Marketing Myopia, Internal Communications

MKT 350 Consumer Behavior Chapter 1 Chapter 1: Technology Driven Consumer-Behavior The Marketing Concept- The essence of marketing consists of satisfying consumers’ ne...

Marketing
MKT 350
Raju
MKT 301 Lecture Notes - Lecture 1: Zappos, Customer Experience, Marketing Mix

MKT. 301 8/24/16 Chapter 1 A. Key questions and objectives a. What is marketing? b. Definition: c. Marketing Mix d. How do marketers create value for a product e...

Marketing
MKT 301
Kwon
MKT 301 Lecture Notes - Lecture 2: Competitive Advantage, Marketing Mix, Starbucks

Chapter 2 MKT. 301 8/29/16 A. Overview of chapter a. What is strategic planning? a.i. Marketing strategy a.i...

Marketing
MKT 301
Kwon
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

Log In


OR

Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit