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Class Notes for MKT 350 at University of Louisville (UOFL)

UOFLMKT 350RajuSpring

MKT 350 Lecture Notes - Lecture 1: Consumer Behaviour, Customer Relationship Management, Mass Marketing

Marketing is the activity, set of institutions and processes for creating, communicating, and delivering offerings that have value for customers, clien
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UOFLMKT 350RajuFall

MKT 350 Lecture Notes - Lecture 2: Projective Test, Semantic Differential, Likert Scale

OC11487432 Page
9 Sep 2016
1
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UOFLMKT 350RajuFall

MKT 350 Lecture Notes - Lecture 3: Behavioral Targeting, Psychographic, Big Data

OC11487432 Page
10 Sep 2016
4
Companies can make a variety of products. Happy medium between mass marketing and customization. Spread risk and not put all the eggs in one basket. Ps
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UOFLMKT 350RajuFall

MKT 350 Lecture Notes - Lecture 1: Marketing Mix, Marketing Myopia, Internal Communications

OC11487432 Page
8 Sep 2016
3
The marketing concept- the essence of marketing consists of satisfying consumers" needs, creating value, and retaining customers. Production concept ef
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