BEPP 250 Lecture Notes - Lecture 16: Nash Equilibrium, Sequential Game, List Of Bus Routes In Queens

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Bepp 250 - business & economic public policy - lecture 16: game theory (continued) Advertising can be understood as another example of the prisoner"s dilemma. Suppose advertising doesn"t increase size of market. Then the firm gains market share by advertising - but advertising by both firms cancels each other out (predatory advertising) But industry profits would be higher if both agree not to advertise. But it doesn"t have to be a prisoner"s dilemma. Suppose each firm that advertises grows the market and raises profit, then both firms advertising in nash equilibrium. Total profits are maximized under this outcome. We can break multiplicity of equilibria by having a richer game richer game also allows us to analyze credible threats and whether cooperation can be sustained. In a dynamic game, some players have an opportunity to act after learning the action(s) selected by other player(s). e. g. , the unfolding patent battles between.

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