COMM 125 Lecture Notes - Lecture 10: The Takeaway, Stamen, Scientific Method
Document Summary
Focus is on the content of the message and the act of sending and receiving information. Interaction between the sender and the receiver in an ongoing process. Audiences are not seen as empirical actors to be examined in their concrete activity. Audiences are discursive constructs effects of a variety of programs and institutions. Meaning based view: focused on the meaning of the images show (baby, rushing water, eagle) Going back: reference to his past successful points in his career. Says things that are meant to sound deep yet have no meaning. Audience is pulled from different arenas in life. 2nd is an snl skit: pokes fun of lincoln and ad. Audiences seen as a large collection of people. Act autonomously and have little or no immediate knowledge of on anther. Ex: how teens are really using social media--> by katie lepi. Putting the audience into one category--> mass.