LGST 223 Lecture Notes - Lecture 1: Naming Rights, Variable Pricing, Season Ticket
21 Jan 2016
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When did the nba get popular: the nba became popular in the 1980s when the larry bird magic johnson rivalry started, the nba changed their marketing strategy: they marketed the players as opposed to the teams. Need info on diversity issues in pro sports. How big is the global sports business: the financials vary from source to source, but the global sports business is valued at hundreds of billions of dollars. What are the approximate average annual team revenues for each of the american sports leagues: nhl - m, nba - m, mlb - m, nfl - m. What sources of revenue are just generated in the home market: gate receipts, luxury seating premiums, advertising, stadium naming rights, other stadium-related opportunities, concessions, parking. What sources of revenue are generated locally and nationally: media rights, sponsorships, licensing. What is the most important source of revenue in the nhl: gate receipts.
