LGST 240 Lecture Notes - Lecture 2: Personal Finance, Dodgeball, Speeders
10 Dec 2015
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Document Summary
Where gamification adds value: external (to the firm)- usually for the customer. Internal (applying to people in the firm) i. e. club psych- game elements: rewards, points, challenges, badges, avatars, leaderboard. This can increase site traffic, online merchandise, page views, and social media shares. Crowdsourcing- the process of reaching out to lots of people or. Productivity enhancement sending a challenge out to many people. This may include breaking up processes into small pieces. The company developed an internal game to test windows 7. Personal finance i. e. how police get people not to speed- police departments set up a monitor that told people how fast they were going. Feedback caused the people to react. i. e. volkswagen"s fun theory- contest to see how police could involve speed and fun to get people to slow down. Winner: set up a monitor device that showed drivers how fast they were going. Set up a camera that took photos of people and license plate.
