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Class Notes for Marketing at University of Pennsylvania

24HR Notes

The notes you need. Available 24 hours after each lecture.

Marketing
MKTG 211
Sharif
MKTG 292 Lecture 14: Lecture 14 Notes

LECTURE 14 NOTES Design thinking is a mindset. Its about having an ...

Marketing
MKTG 292
Rom Shrift
MKTG 292 Lecture 13: Lecture 13 Notes

Marketing Research Notes Marketing research links the organization ...

Marketing
MKTG 292
Rom Shrift
MKTG 292 Lecture 5: Lectures 4&5 Notes

LECTURE 4 5 NOTES Closed World Principle the closer you are to the...

Marketing
MKTG 292
Rom Shrift
MKTG 292 Lecture 2: Lecture 2 Notes

LECTURE 2 NOTES Ideas for new products usually come from: the marke...

Marketing
MKTG 292
Rom Shrift
MKTG 292 Lecture Notes - Fall 2015, Lecture 4 - Bed Frame, Mattress, Shap

Internal attributes Stiffness Length Width Height Material Angle mo...

Marketing
MKTG 292
Rom Shrift
MKTG 292 Lecture Notes - Fall 2015, Lecture 11 - Six Thinking Hats, Kens, Design Thinking

LECTURE 11 NOTES oBrainstorming (not useful) oBe visual oWithhold j...

Marketing
MKTG 292
Rom Shrift
MKTG 292 Lecture Notes - Fall 2015, Lecture 7 - Deodorant, German Federal Coast Guard, Shampoo

LECTURE 7 NOTES Things to know for Midterm: Knowing the difference ...

Marketing
MKTG 292
Rom Shrift
MKTG 292 Lecture 9: Lecture 9 Notes

LECTURE 9 NOTES Division keep component and its function, just relo...

Marketing
MKTG 292
Rom Shrift
Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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