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Class Notes for Marketing at University of Pennsylvania

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Marketing
MKTG 211
Sharif
MKTG 292 Lecture Notes - Lecture 14: Design Thinking

LECTURE 14 NOTES Design thinking is a mindset. Its about having an intentional process in order to get to new, relevant solutions that create positive impact. oYou can mix the templates with design thinking oYou want to gi...

Marketing
MKTG 292
Rom Shrift
MKTG 292 Lecture Notes - Lecture 13: Blind Taste Test, Ideas Group, Focus Group

Marketing Research Notes Marketing research links the organization with its market environment. It involves the specification, gathering, analysis, and interpretation of information to help management understand the enviro...

Marketing
MKTG 292
Rom Shrift
MKTG 292 Lecture 5: Lectures 4&5 Notes

LECTURE 4 5 NOTES Closed World Principle the closer you are to the core of the principle, the more likely you are to find a creative solution oUncreative used a lot by a lot of people; outsourcing the problem; using techn...

Marketing
MKTG 292
Rom Shrift
MKTG 292 Lecture 2: Lecture 2 Notes

LECTURE 2 NOTES Ideas for new products usually come from: the market, new technology, and the mind (independent thinking) oParadigm: these sources dont bring anything new. This is not a marketdriven approach since consumer...

Marketing
MKTG 292
Rom Shrift
MKTG 292 Lecture Notes - Lecture 4: Bed Frame, Mattress, Shap

Internal attributes Stiffness Length Width Height Material Angle movement Temperature Color Shape External attributes Usage Environment (i.e. humidity) Temperature Bed frame How often its used Number of people using bed Wh...

Marketing
MKTG 292
Rom Shrift
MKTG 292 Lecture Notes - Lecture 11: Six Thinking Hats, Kens, Design Thinking

LECTURE 11 NOTES oBrainstorming (not useful) oBe visual oWithhold judgment oBuild on each others ideas oGo for large quantities oEncourage wild and exaggerated ideas oProblem: conventional meetings are inhibiting the creat...

Marketing
MKTG 292
Rom Shrift
MKTG 292 Lecture 9: Lecture 9 Notes

LECTURE 9 NOTES Division keep component and its function, just relocate the component to another location Todays advertising template: unification Billboard advertising oi.e. The Economist unified graphic line helped them ...

Marketing
MKTG 292
Rom Shrift
MKTG 292 Lecture Notes - Lecture 7: Deodorant, German Federal Coast Guard, Shampoo

LECTURE 7 NOTES Things to know for Midterm: Knowing the difference between attributes v. components; internal v. external oYou dont need to know the exact definition, but you need to know the difference! Attribute dependen...

Marketing
MKTG 292
Rom Shrift
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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