MGMT 211 Lecture Notes - Lecture 6: Pale Ale, Sunk Costs, Birds Eye

31 views3 pages
7 Dec 2016
School
Department
Course
Professor

Document Summary

Coors is experiencing positive marginal revenue in the midwest. How to price and promote budlight: price it low and lots of promotions, coo(cid:396)(cid:859)s (cid:396)espo(cid:374)se to (cid:271)udlight(cid:859)s lo(cid:449) p(cid:396)i(cid:272)es a(cid:374)d huge (cid:373)a(cid:396)keti(cid:374)g push (cid:894)it does(cid:374)"t ha(cid:448)e a (cid:858)light(cid:859) p(cid:396)odu(cid:272)t(cid:895): d(cid:396)op p(cid:396)i(cid:272)es. Lifestyle advertising new in brewing industry: bai(cid:374)(cid:859)s suggestio(cid:374) o(cid:374) ho(cid:449) coo(cid:396)s should respond: Fortress golden strategy- we will stay where we are become a regional leader but have smaller market share. Coors must lower the price of its product, but now margins and profits will drop. Go east- sell the product in the eastern markets in the us and become a national beer company. How to respond: assu(cid:373)e (cid:455)ou do(cid:374)(cid:859)t ha(cid:448)e the (cid:396)esou(cid:396)(cid:272)es to e(cid:454)pa(cid:374)d (cid:455)ou(cid:396) p(cid:396)odu(cid:272)t li(cid:374)e. It does(cid:374)(cid:859)t (cid:373)ake se(cid:374)se to e(cid:454)pa(cid:374)d geog(cid:396)aphi(cid:272)all(cid:455) (cid:271)e(cid:272)ause the(cid:455)(cid:859)ll just follo(cid:449) (cid:455)ou (cid:449)ith thei(cid:396) (cid:271)udlight (cid:448)e(cid:396)sio(cid:374: try expanding your product and charging a high price.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents