MKTG 292 Lecture Notes - Lecture 7: Deodorant, German Federal Coast Guard, Shampoo
Document Summary
This is a metaphor of this and this is why : bonus question is a riddle- show your thought process and how you implement closed world, constraints, etc. If you can"t think of anything, you need to work on the message: i. e. volvo"s positioning- wrap your children in cotton or buy a volvo, i. e. geico hamster example. Tell the viewer that you don"t need a product or service, but it makes your life so much easier. We"ll show you alternatives that give you the same benefit but you must exert a lot of effort: i. e. dandruff example- using the shampoo will eradicate the problem of seeing dandruff on the head and results body. Dye your hair white and only wear white everyday. Walk around on stilts everyday so no one will see the top of your head. Mirror image of extreme consequences: step 1. : create a list of the central and minor benefits.
