KIN 278 Lecture 6: KIN 278- Lecture Notes 9:28:16

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A system of beliefs widely circulated in social institutions that construct a popular way of understanding the social world. Often labeled as common sense and considered by many to be the only valid way of understanding a social issue: but the only think common about common sense is that its not common to everyone. Operates to urge to pick out particular social details and ignore others: make visible social thinks, while making it difficult to see other things in society or in a text. We"ve been socialized to believe that these interconnected beliefs- dai- explain how us society operates for everyone. Sport is key cultural site where this dominant american ideology is circulated and transformed into common sense for many (but not the only place) Often, these beliefs crystalize in sport media narratives through a celebration of the figure of the underdog.

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