PSY 335 Lecture Notes - Lecture 7: Philip Zimbardo, Congee, Random Assignment

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Elm a two process model of persuasion. Central route careful, deliberate (controlled) processing of message arguments (explicit) Peripheral route superficial, quick (more automatic) processing of message arguments (implicit) Independent variables: number of arguments 3 or 9, quality either low or high, personal relevance relevant vs. not relevant. Dependent variables: attitudes toward comprehensive exams for undergraduate graduation. Results: low personal relevance does(cid:374)"t (cid:373)atte(cid:396) if the a(cid:396)gu(cid:373)e(cid:374)t is high o(cid:396) lo(cid:449) (cid:395)uality, o(cid:374)ly slightly different for number of arguments (slightly more support when 9 arguments versus 3 arguments) In a low personal relevance, argument quality is unrelated, mostly focusing on the number of arguments. Priming effects of television food advertising on eating behavior (jennifer harris, john bargh, kelly brownell) Had th(cid:396)ee (cid:448)e(cid:396)sio(cid:374)s of (cid:862)(cid:449)ho"s li(cid:374)e is it a(cid:374)y(cid:449)ays,(cid:863) the diffe(cid:396)e(cid:374)t (cid:448)e(cid:396)sio(cid:374) had eithe(cid:396) ju(cid:374)k food (cid:272)o(cid:373)(cid:373)e(cid:396)(cid:272)ials, nutritional (granola bars, orange juice) commercials, or control (non-food) commercials. Then they had the participants sample different foods.

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