BUCO 460 Lecture Notes - Lecture 4: Outsourcing, Robert Reich, Liu Chuanzhi
30 Apr 2016
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Document Summary
Lenovo- the global challenger from an emerging market. Globalization and free trade do spur economic growth, and they lead to lower prices on many goods. Lenovo is a fortune 500 chinese firm, which one of the world"s top personal computer producer. It is partly owned by the chinese government, holds a major portion of the market share in the home market of china and is listed on the hong kong stock exchange. Lenovo"s major marketing strategy is gaining knowledge and resources through mergers and acquisitions" and expanding into markets worldwide. For example, lenovo formed a merger with nec in japan to initiate itself into the japanese market. It has a protect and attack" marketing strategy. This means it"s main focus remains personal computers but it constantly expands into new products and markets. Global innovation is an important aspect of lenovo. It has products including half-notebook, half-tablet, a smart t. v amongst many others.
