CTCS 191 Lecture Notes - Lecture 13: Watching Movies, Realnetworks, Netflix
18 May 2016
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Document Summary
The general wisdom is that the internet is disrupting tv o. In actuality, tv is disrupting the internet (e. g. netflix) Netflix is a disrupter of the retail model (video rental: used the internet to create a national television network, almost overnight, new network. Shares features of older commercial networks (such as programming) More robust internet infrastructure and advancements in e-commerce (good timing!: netflix online patent (2003) Early mover: maximize loyal customer base o. Dvds not vhs - bet on new format: dvds happen to be easier to ship and organize. Audience attachment: didn"t even talk about their original shows till 2015. Tv did not overthrow cinema: argument in 1940s-1950s : though television would overthrow cinema o o. Creating new opportunities for watching movies at home (tv reruns, vhs, dvd, streaming) Cinema and television built off one another - tight synergy between old. Cable television did not overthrow network television. Instead, the television network vastly expanded o: vastly expanded television business.
