COMM 302 Lecture Notes - Lecture 15: Social Influence, Junk Science, French Wine
Document Summary
Chapter 15: esoteric forms of persuasion: subliminal persuasion: hidden messages or hokum? a. 75 to 80% of americans believe in subliminal persuasion. Origins in james vicary report in 1957 claiming that theaters sneaked drink coke and. Yet the public belief lives on. c. In the 1970s and 1980s, wilson brian key reported sexual subliminal messages into ads. Ii) subliminal messages a a message processed without conscious awareness. Product placements don"t count- they are supraliminal messages. Iii) types of subliminal messages a embedded images: words/images shown for a hundredths or thousandths of a second. Champion and turner (1959): film containing subliminal message for wonder rice. Byrne (1959): exposed subjects to a subliminal message to eat beef. Vokay and read (1985): putting sex in ads didn"t increase sales. Smith and rogers (1994): supraliminal messages are more effective than subliminal messages. Subaudible messages: consensus shows no evidence this works.
