Mode of representation - the manner in which a particular work of art is conceived and executed and rendered. When a film is objective in terms of its mode of representation, the general style is realism subjective: the film is done in a formalist style. Even if realist wants to be as objective as possible, subjectivity still enters in (no guarantee of honesty, truth, value, or reality) Man + relationship to society/social institutions o. Something is always wrong with/in society: controversial aspects/conflicts. Naturalism: deeper, more intense cause & effect journalism. Neo-realism: kitchen sink realism: unglamorous (ex: showed grocery stores) Realist humbles him/herself to reality; formalist structures reality; starting point for both is still reality. Medium affects subject matter when medium is the message. Different tools affect the way the subject matter is conveyed. What is being said is as important as how it is being said.