SWMS 210mgw Lecture Notes - Lecture 15: Maria Sharapova, Serena Williams, Softcore Pornography
Document Summary
Sex sells : soft porn images would improve respect for their sport, majority male audience. Celebrating women"s validity to play football, but still expects women to look done up: make up, hair, body type. Hard essentialism for men: no question about whether men should be playing sports or not. Soft essentialism for women: it"s a woman"s choice if they play or not. You can play football well and be badass while still being sexy. Conflict between the realities of being an actual female football player and the ideal representation of femininity. Being a woman = desiring to be bought lingerie. Don"t drop the ball : men should buy women sexy lingerie for valentine"s day. Selling the story: product isn"t even pictured in the ad. Wnba article: play like a man, act like a lady . Expectations for women"s conduct: not expressing anger on court.
