JOUR 201 Lecture Notes - Lecture 12: Ibm Officevision

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Goals vs objectives: goal (cid:894)o(cid:396) (cid:373)issio(cid:374)(cid:895): (cid:271)(cid:396)oad a(cid:373)(cid:271)itio(cid:374) o(cid:396) desi(cid:396)ed out(cid:272)o(cid:373)e; (cid:862)(cid:271)asi(cid:272) di(cid:396)e(cid:272)tio(cid:374) i(cid:374) (cid:449)hi(cid:272)h o(cid:396)ga(cid:374)izatio(cid:374) is headed(cid:863) Get a job in pr: objective: specific, measurable steps/indicators. Strategies and tactics: strategy: approach or plan to achieve goals and objectives. Attitudinal: modify the way people feel, or reinforce/reverse attitudes. Behavioral: create new or change old behaviors. Others: statutory(law), financial; process or outcome objectives, depe(cid:374)di(cid:374)g o(cid:374) (cid:449)hethe(cid:396) it"s a sta(cid:374)di(cid:374)g o(cid:396) si(cid:374)gle-use plan. Desired result: engagement on the gamecock journalists facebook page . Combining two or more objectives into one. T(cid:396)yi(cid:374)g to a(cid:374)s(cid:449)e(cid:396) the (cid:862)ho(cid:449)? (cid:863) (cid:395)uestio(cid:374) (cid:271)y i(cid:374)(cid:272)ludi(cid:374)g st(cid:396)ategies o(cid:396) ta(cid:272)ti(cid:272)s (very common) Staking claim to more than what public relations can realistically accomplish. O(cid:271)je(cid:272)ti(cid:448)e: to i(cid:374)(cid:272)(cid:396)ease a(cid:449)a(cid:396)e(cid:374)ess of califo(cid:396)(cid:374)ia pizza kit(cid:272)he(cid:374)"s (cid:374)e(cid:449) frozen pizza produce line by sept. 1 (as measured by survey) Strategies: develop a media relations campaign; introduce product to.

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