JOUR 201 Lecture Notes - Lecture 3: Social Exchange Theory, Social Learning Theory, James E. Grunig
18 Oct 2016
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Theory: system of ideas or series of statements made to explain or predict something. Systems theory: organization; stakeholders; environment; emphasizes interdependence. Open systems: seek information from public; publics direct. Situation theory of publics (grunig): problem recognition constraint recognition and involvement influence information seeking and processing about various issues. Has evolve into stops (situational theory of problem solving) Social exchange theory: think about consequences before acting and generally want to keep costs low and rewards high. Diffusion of innovations: people accept ideas/information only after going through following steps: awareness, interest, evaluation, trial, adoption. Social learning theory: we learn new behaviors by observing other (bandura) Uses and gratifications theory: people use different media for different reasons. Agenda setting: the media may not tell us what to think, but they do tell us what to think about: mccombs & shaw: survey about political issues in 1968 i(cid:374)dividual (cid:272)a(cid:374)didates" respo(cid:374)ses.
