PSYC 336 Lecture Notes - Lecture 12: Representativeness Heuristic, Availability Heuristic, Orbitofrontal Cortex
8 Dec 2020
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Document Summary
Undergone surgery to remove a small brain tumor. Even the simplest of decisions was paralyzing for him. Damage to the orbitofrontal cortex seems to have lost emotions. A wide range of judgments begin with a frequency estimate an assessment of how often various events have occurred in the past. Usually will use a strategy = attribute substitution a strategy in which you rely on easily assessed information as a proxy for the information you really need. Availability heuristic a particular form of attribute substitution in which the person needs to judge the frequency of a certain type of object or the likelihood of a certain type of event. Relying on availability as a substitute for frequency. You don"t have access to frequency information. As a substitute, you base your judgment on availability how easily and how quickly you can come up with relevant examples.
