ADV 305 Lecture Notes - Lecture 19: Sensodyne, Rotoscoping, Situation Two
Document Summary
Adv 305- ad design part 2 2. 2. Can be used to merge live video scenes to make it look like it really happened or all occurred at the same time. Ex: bladder ad: real life woman who needs to go to the bathroom all the time, cartoon bladder hanging out with her. Costs are decreasing, which makes it more appealing to advertisers: slice-of-life. Introduction of a problem that a product solves. Four distinct stages: opens with an encounter between people or with a situation, a problem occurs, interaction takes place, can be a voice-over or conversation between two people, the advertised product solves the problem. Will only work if the intended consumer"s attention is on the product and sales messages, not on another element in the story. Ex: tide: ppl eating dinner together, talking, wine spilled, takes ppl to laundry room and tells them about tide, tide washes stain, problem solved, storytelling, testimonial.
