ADV 344K Lecture Notes - Lecture 3: Mintel, Google Scholar, Swot Analysis
Document Summary
Note: khalor has blanks in her slides, and i have added those within this document; should look like ___this___. I write the slide number and wrote additional notes about what was not on her slides. This sheet should be used to study along with her powerpoints that are found on. Slide 2 turn in swot worksheet as a pdf file. Slide 8: write out one of your questions edit out unnecessary words. Slide 9: ___synonyms___ explore lots of different things because its searching literally for those words. + adding between words: different consumption patterns between asian living in america not the same as asian- Slide 11 everyone pretty much uses google: pew will become a search engine for stats and stuff. Slide 13: ___quotation___ research documents - sometimes pdfs are the most useful, use shortcut for pdf. Slide 14: ___or___ focus on sites that you trust and remember them.
