ADV 318J Lecture Notes - Cyrus H. K. Curtis, Hollywood Land, Printing
Document Summary
Coke: second most recognized word: coca-cola: same thing as religions: moving a series of images through culture. Leo burnett: the right icon can sell almost anything to anybody. Marlboro: first targeted to women but after a few decades, turned attention to men and came up with manly character. (come to where the flavor is, come to marlboro country) targeted to war veterans trying to escape Was advertised so much that no one wanted anythig to do with it/ it was a really ugly car. No matter how much advertisng, the product still has to be good. History: pictures lableing placces, then criers people singing with musicians: first commercials, because people illiterate, they needed pictures to show what was what, guetenberg press: set in motion printing revolution throughout europe. First printed ad was of books and their availability: soon tobacco, and tea started advertising, newspaper: first medium of advertising. Only placed the ads, didn"t create them: magazines, cyrus curtis.