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Class Notes for Advertising at University of Texas at Austin

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ADV 318J Lecture 1: Lecture Notes
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ADV 318J Past Exam Questions 1/21/20...

Advertising
ADV 318J
A Dudo
ADV 318J Lecture 4: ADV 318J Lecture Notes

ADV 318J September 19 Chapter 4: Advertising in Society Social A...

Advertising
ADV 318J
A Dudo
ADV 305 Lecture 26: ADV 305 – Advertising Ethics – 3.4
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ADV 305 – Advertising Ethics – 3.4 Federal Trade Commission (FTC) ...

Advertising
ADV 305
Angelica Morris
ADV 305 Lecture 25: ADV 305- Examples of Alternative Strategies – 3.1B
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ADV 305- Alternative Strategies – 3.1B Examples of Alternative Med...

Advertising
ADV 305
Angelica Morris
ADV 305 Lecture 25: ADV 305- Alternative Strategies – 3.1A
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ADV 305 Alternative Strategies 3.1 Alternative Advertising Programs...

Advertising
ADV 305
Angelica Morris
ADV 305 Lecture 24: ADV 305- Types of Advertising Continued- 2.3E
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ADV 305 Types of Advertising Continued 2.3E Magazine advertising Ad...

Advertising
ADV 305
Angelica Morris
ADV 305 Lecture 23: Adv 305 – Types of Advertising – 2.3D
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Adv 305 Types of Advertising 2.3D Radio Advertising Advantages o Re...

Advertising
ADV 305
Angelica Morris
ADV 305 Lecture 22: Adv 305 – Traditional Media – 2.3C
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Traditional Media Disadvantages of TV Ads o High level of clutter L...

Advertising
ADV 305
Angelica Morris
ADV 305 Lecture 21: ADV 305- Media Planning- 2.3B
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ADV 305 Media Planning 2.3 Industry Media Terminology reach o numbe...

Advertising
ADV 305
Angelica Morris
ADV 305 Lecture 20: ADV 305- Media Strategy- 2.3A
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ADV 305 Media Strategy 2.3A Media Strategy Media strategy: o the pr...

Advertising
ADV 305
Angelica Morris
ADV 305 Lecture 19: Adv 305- Ad Design Part 2 – 2.2
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Adv 305 Ad Design Part 2 2.2 Eight different executional Frameworks...

Advertising
ADV 305
Angelica Morris
ADV 316 Lecture 16: Social Cognitive Theory

AKA “Social Learning Theory” *this is the dominant theory that is...

Advertising
ADV 316
Robert Lewis
ADV 305 Lecture 18: ADV 305 – Advertising Message Appeals and Executional Frameworks – 2.1D
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ADV 305 Advertising Message Appeals and Executional Frameworks 2.1D...

Advertising
ADV 305
Angelica Morris
ADV 305 Lecture 17: ADV 305 – Advertising Message Appeals – 2.1C
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ADV 305 Advertising Message Appeals 2.1C Advertising message appeal...

Advertising
ADV 305
Angelica Morris
ADV 305 Lecture 16: ADV 305 – Advertising Message Strategies Continued – 2.1B
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ADV 305 Advertising Message Strategies Continued 2.1B Strategy 2: A...

Advertising
ADV 305
Angelica Morris

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