B A 324 Lecture Notes - Lecture 12: Lexisnexis, List Of Fables Characters, British Association For Immediate Care
4 Jan 2017
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Document Summary
Basic features of business reports, strategies, writing style, and formats. Analytical reports: with analysis, conclusions, and possibly recommendations. Direct: present the purpose and conclusions immediately; appropriate when the audience is supportive and familiar with the topic. Indirect: conclusions and recommendations are last; when the audience is unfamiliar with the topic or may be disappointed/hostile. Formal: use third person, avoid contractions, use passive-voice verbs. Reports may be formatted as letters, memos, e-mails, manuscripts, prepared forms, or. Informally: first person, contractions, shorter sentences, familiar words, and active voice electronic slides. Secondary data can be found in books, periodicals, and newspapers- print or electronic. Can be found through internet but requires knowledge of search tools/techniques (google: should be scrutinized for currency, authority, content, and accuracy. Primary data can be found through surveys, interviews, observation, and experimentation. Surveys: most economical and efficient for gathering info from large groups. Firsthand observation: can provide rich data, but must be objective.
