HIS 356K Lecture Notes - Lecture 11: Mechanical Engineering, Listerine, Halitosis
Document Summary
Paris as a destination for american moderns, black and white. Introduction: modernity and the consumer society: modernization > modernity. Immigrants from europe: mexicans moving north, movements in occupations farms to wage labors, women getting jobs and getting education. By 1920, more people live in cities than in rural areas: mass communication. Increasingly powerful nation states: mass social movements. Defining modernity: mass man and mass media. Fordism = taylorism + welfare capitalism: welfare capitalism is capitalism with social benefits, modernity is defined by mass production, mass consumption , mass man is consumed by new media, mass media includes newspapers, film, radio. Broadcasting licenses: 1920 (30), 1922 (200), 1923 (600) Kdka is first station: when they ran out of content to talk about, they started playing records. Advertising became necessary grease on the wheels of the machine as mass production necessitated mass consumption. Advertising took on new scope and maturity on the 1920s.
