KIN 312M Lecture Notes - Lecture 15: Dan Rooney, Social Change, Rooney Rule
10 Nov 2016
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Day 15 7/11/16: ch 7 paid patriotism and ch 8 socio cultural legitimations for sport. Paid patriotism: some senators investigated how the department of defense was spending the markingin budget. Taxpayer money went to paid acts of patriotism (military personal, flyovers, giant flags, etc) Symbolism in communications and leverage beyond event. Dod defend the marketing strategy as a way to reach a large number of people to connect with the american public. Do it in a way that resonates with people (sports) Event management: effective theming" works to evoke and reinforce the symbolism of the event. Theme in a way that evokes the symbolism that you want there to be. Media: the media should be leveraged to reinforce the symbolism and to to the on field product to the off filed narratives. Us army commercials along with the nfl armed forces coalition. Chapter 8 - socio cultural legitimations for sport.
