MIS 301 Lecture Notes - Lecture 22: Ebay, Application Software
11 Nov 2016
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Document Summary
Monthy active users on social games (farmville, chefville) 34-40 yr olds play these games: easy to learn. Games help connect ppl in ways that would be dif. For them to do in offline world, again, to solve a number of social failures. Similarities in ebay group gifts & farmville: leverage existing customers to acquire new ones. I(cid:374)c(cid:396)ease custo(cid:373)e(cid:396)"s (cid:449)illi(cid:374)g(cid:374)ess to pay fo(cid:396) p(cid:396)oduct: facilitates interaction btwn ppl & helps ppl achieve social goals. Leverage platform to help ppl improve existing relationship/build new ones; in return, the company lowers its customer ac(cid:395)uisitio(cid:374) costs/i(cid:374)c(cid:396)eases custo(cid:373)e(cid:396)"s willingness to pay for the product. Software the controls hardware & est. standards for developing application software. Basic functions: arbitration (cid:373)a(cid:374)ages & coo(cid:396)di(cid:374)ates tasks & sha(cid:396)es co(cid:373)pute(cid:396)"s ha(cid:396)d(cid:449)a(cid:396)e (cid:396)esou(cid:396)ces, abstraction . Some firms develop own proprietary os & bundle it w/ hardware products. Some firms sell os as major product. Some firms give away os for free to create a platform for other business.
