MIS 301 Lecture Notes - Lecture 21: Adsense, Pagerank, Adwords

• School: UT-Austin
• Department: Management Information Systems
• Course: MIS 301
• Professor: Professor Choi

Document Summary

Google has the largest portion of the us search engine market share in both mobile and desktop users. Google data center is huge: stores a copy of the web. Indexes more than 20 billion pages in a day. Organic or natural search: google does not accept money for placement of links, use algorithm to determine order based on relevance, google"s method is called pagerank. Sponsored ads: more efficient, pay less than random ads bc ppc (pay per click) Rank of ads decided based on click through ratio. Advertisers bid on the keywords: whoever is willing to pay most cpc (cost per click) gets to have the trigger words they chose. Most pay $. 3- per click: quality score of the advertisement is affected by. # of times users clicked on the ad / # of times ad was shown. Google"s automated assessment of user experience on the landing page. Rank of industries whose advertisers pay the most.