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Class Notes for MKT 337 at University of Texas at Austin (UT-AUSTIN)

UT-AUSTINMKT 337Aroian MihranSpring

MKT 337 Lecture Notes - Lecture 9: Market Segmentation, Mass Customization, Product Differentiation

OC10680274 Page
4 Jan 2017
3
A business firm segments its markets so it can respond more effectively to the wants of groups of potential buyers and thus increasing its sales and pr
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UT-AUSTINMKT 337dillardSummer

MKT 337 Lecture Notes - Lecture 20: Marketing Automation, Bounce Rate, Dynamic Pricing

OC11482832 Page
12 Aug 2019
0
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UT-AUSTINMKT 337dillardSummer

MKT 337 Lecture Notes - Lecture 16: Integrated Marketing Communications, Sales Promotion, Personal Selling

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12 Aug 2019
0
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UT-AUSTINMKT 337dillardSummer

MKT 337 Lecture Notes - Lecture 13: Joint Venture, Vertical Integration, Customer Service

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12 Aug 2019
0
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UT-AUSTINMKT 337dillardSummer

MKT 337 Lecture Notes - Lecture 5: Product Market, Marketing Mix, Product Type

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12 Aug 2019
0
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UT-AUSTINMKT 337dillardSummer

MKT 337 Lecture Notes - Lecture 3: Marketing Effectiveness, Marketing Mix, Marketing Plan

OC11482832 Page
12 Aug 2019
0
Vaguely aims at everyone with the same marketing mix. Channel of distribution: any series of firms or individuals who participate in the flow of produc
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UT-AUSTINMKT 337H MillerFall

MKT 337 Lecture Notes - Lecture 17: Nick Saban, Geographical Pricing, The Seller

OC25132665 Page
30 Aug 2018
0
Example: you thought used car prices were going to go down: prices were expected to plummet because lots of leases were expiring in 2017, the hurricane
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UT-AUSTINMKT 337Stephen WallsFall

MKT 337 Lecture Notes - Lecture 10: Personal Selling, Customer Switching, Integrated Marketing Communications

OC13105144 Page
12 Jan 2018
0
Integrated marketing communications: the careful coordination of all promotional messages to assure the consistency of messages at every contact point
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UT-AUSTINMKT 337Stephen WallsFall

MKT 337 Lecture Notes - Lecture 5: Marketing Mix, Swot Analysis, Product Design

OC13105142 Page
12 Jan 2018
0
Porter"s 5 forces: analyze company & use results for swot. Market: heterogeneous set of ppl/orgs w/ needs/wants & w/ ability & willigness to buy. Marke
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UT-AUSTINMKT 337H MillerFall

MKT 337 Lecture Notes - Lecture 20: Hyperloop, Profit Margin, Order Processing

OC11045922 Page
9 Nov 2017
0
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UT-AUSTINMKT 337H MillerFall

MKT 337 Lecture Notes - Lecture 18: Comparative Advantage, Poblano, Competitive Advantage

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19 Oct 2017
0
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UT-AUSTINMKT 337H MillerFall

MKT 337 Lecture Notes - Lecture 4: North American Free Trade Agreement

OC11045922 Page
18 Oct 2017
0
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