PSY 319K Lecture Notes - Lecture 10: Cognitive Dissonance, Attitude Change
Document Summary
Main dissonance phenomena: attitude change after forced-compliance, spreading of alternatives and increased confidence after making a decision, effort justification, attitude change after insufficient punishment, decreased liking of victims after harming them. Increased liking of enemies after doing them a favor. Misattribution paradigm: example: attributing increased nervousness to attractive woman on bridge, instead of the reality of the combination of woman + impending death below, proves dissonance theory correct. If people (cid:449)ere just gai(cid:374)i(cid:374)g i(cid:374)sight, there (cid:449)ould(cid:374)"t (cid:271)e a(cid:374)(cid:455) (cid:373)isattri(cid:271)utio(cid:374) affe(cid:272)t. Resolution of debate: fazio, zanna, & cooper (1977: both theories are (cid:272)orre(cid:272)t, (cid:271)ut appl(cid:455) u(cid:374)der differe(cid:374)t (cid:862)(cid:271)ou(cid:374)dar(cid:455)(cid:863) (cid:272)o(cid:374)ditio(cid:374)s, dissonance theory. Initial attitude is strong, and reality happens in a (cid:449)a(cid:455) that"s clearly inconsistent with it: (cid:862)hot(cid:863) pro(cid:272)esses (cid:373)ediate (cid:894)te(cid:374)sio(cid:374) reduction, self-perception theory. Initial attitude is weak, or reality happens in a way not radically inconsistent with attitude: (cid:862)cold(cid:863) pro(cid:272)esses (cid:373)ediate (logical inference)
