Encoding is just taking something in and processing it in a way the brain can handle.
Storage is to retain the information.
Retrieval is getting the information that you need.
Different types of memories:
[Divided into capacity and length of memory]
Number of items you can hold in short-term memory: 7+-2 [seven plus or minus 2]
Can increase it by using chunking
o Connecting words to certain categories
Came from George Miller
o Most respective cognitive scientist
o Had a book with this magic number