PSY 301 Lecture Notes - Availability Heuristic, Cognitive Psychology, Social Cognition
20 Aug 2013
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Social psychology the scientific study of how individuals think, feel and behave in a social context. It"s all in the method (a)ffect, (b)ehavior, and (c)ognition. Real or imagined presence of other people. Social cognition study of how people make sense of themselves and others. Focus on process in addition to content. If number is less than 5, add 5 to it. If the number is greater than 5, subtract 4. Pick a number between 1 and 9. Map your number to its corresponding letter in the alphabet. Pick the name of a country that belongs to that letter. Take the second letter of that country and pick a mammal that begins with it. Think of a common color of that animal. *people particularly when they"re making judgments under time pressure use something called the availability heuristic. Stereotyping (c: endorsed or unendorsed knowledge about the attributes associated with a group of people.
