RTF 305 Lecture Notes - Lecture 10: Morgan Spurlock, Odwalla, Super Size Me
8 May 2016
School
Department
Course
Professor
Document Summary
Public relations & its issues: creating an understanding for, or goodwill towards a company, a person or a product. Documentaries as political pr: documentaries as pr from left and right, for 2012 election: Obama influenced by father"s anti-colonialism: for 2004 election: Calling attention to bush family connections to saudi arabia: supersize me (2004) by morgan spurlock. Critique of fast-food industry for its effects on health. Was popular, on sale in rack at heb. Pr in american history: pamphleteers of the american revolution. Ben franklin, sam adams: dime novels. Founders of pr: ivy lee mailed a declarations of principles to newspaper editors in 1906. Edward bernays- first public relations counselor: opened a pr counselor firm in 1919, defined public relations as. Giving the client ethical advice, based on research of the public, that will win the social goals upon which the client depends for his livelihood: ethical questions. Used feminism to gain publicity for tobacco companies.
