AMS 310 Lecture Notes - Lecture 8: The Great Exhibition, Victor Gruen, Internal Revenue Code
21 Feb 2017
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Introduction: malls: a form of shopping and social behavior in the suburbs, number of malls = incredible. 1955-1970: approximately 13,000 malls built: consumer culture. Showcase of british empire: america (shopping centers, not malls, not places to hang out) River oaks shopping center (houston, 1937: growing popularity of automobiles; malls with parking become popular, new demand for suburban shopping centers, demand for community spaces. Shopping malls = part of the community and shopping experience. First mall after wwii: northgate mall (seattle, 1949) American flag and un flag raised at the opening of the mall. Mall = outdoors; recreated town square in a suburban community. Wanted to create a product that consumers would use and that would be profitable. 1953: american economy = growing really solidly; postwar boom until 1973. Congress passes that allows for a kind of stimulus. Accelerated depreciation: allowed a developer to claim in an accelerated amount of time that deduction.
