ITSS 3300 Lecture Notes - Lecture 9: Supply Chain Management Software, Enterprise Software, Churn Rate
26 Jun 2018
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CH 9 Enterprise Applications review questions
How do enterprise systems help businesses achieve operational excellence?
Enterprise software is based on a suite of integrated software modules and
a common central database. The database collects data from and feeds the
data into numerous applications that can support nearly all of an organization’s
internal business activities. When new information is entered by one
process, the information is made available immediately to other business
processes.
Enterprise systems support organizational centralization by enforcing uniform
data standards and business processes throughout the company and a single
unified technology platform.The firmwide data generated by enterprise systems
helps managers evaluate organizational performance.
2. How do supply chain management systems coordinate planning,
production, and logistics with suppliers?
Supply chain management systems automate the flow of information among
members of the supply chain so they can use it to make better decisions about
when and how much to purchase, produce, or ship. More accurate information
from supply chain management systems reduces uncertainty and the impact of
the bullwhip effect.
Supply chain management software includes software for supply chain planning
and for supply chain execution. Internet technology facilitates the management
of global supply chains by providing the connectivity for organizations
in different countries to share supply chain information. Improved communication
among supply chain members also facilitates efficient customer
response and movement toward a demand-driven model.
3. How do customer relationship management systems help firms achieve
customer intimacy?
Customer relationship management (CRM) systems integrate and automate
customer-facing processes in sales, marketing, and customer service, providing
an enterprise-wide view of customers. Companies can use this knowledge
when they interact with customers to provide them with better service or to sell
new products and services. These systems also identify profitable or nonprofitable
customers or opportunities to reduce the churn rate.
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Enterprise software is based on a suite of integrated software modules and a common central database. The database collects data from and feeds the data into numerous applications that can support nearly all of an organization s internal business activities. When new information is entered by one process, the information is made available immediately to other business processes. Supply chain management systems automate the flow of information among members of the supply chain so they can use it to make better decisions about when and how much to purchase, produce, or ship. More accurate information from supply chain management systems reduces uncertainty and the impact of the bullwhip effect. Supply chain management software includes software for supply chain planning and for supply chain execution. Internet technology facilitates the management of global supply chains by providing the connectivity for organizations in different countries to share supply chain information.
