MKT 4350 Lecture Notes - Lecture 16: Federal Trade Commission, Federal Communications Commission, Better Business Bureau

• School: UT-Dallas
• Department: Marketing Management
• Course: MKT 4350
• Professor: Biswas Abhijit

Document Summary

Ethical aspects of advertising: advertising to children, advertising promotes superficiality and materialism in children, children are inexperienced and easy prey, persuasion to children creates child-parent conflicts, trivia. Tobacco, alcohol, gambling and the lottery: what does the literature say about advertising"s impact on these product categories. Regulatory aspects of advertising: areas of advertising regulation, deception and unfairness, vertical cooperative advertising. Toyota (manufacturer) shares advertising cost with toyota of plano (dealership: comparison advertisement. If make a claim, it should be backed up. I am a pc and mac: key regulatory agents (three primary groups, government bodies. Strives to ensure that consumers have complete info by ensuring that products are labeled truthfully. Wide spectrum of things that affect, derived from, or form the context of human consumption. Perspectives: consumers are systematic decision makers, maximizing the benefits from purchases defines the purchase, consumers are deliberate, consumers are active interpreters, cultural/social membership defines purchases.