PSCI 3333 Lecture Notes - Lecture 18: Vladimir Putin
30 Dec 2017
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Laswell: sender -> media -> receiver, missing: what is the content of what the sender is transmitting through the media and what is the effect of what the media transmitting from the sender to the receiver. Message: political messages, campaigns, election predictions (hillary was going to beat trump, ahead by. 10 points), winners and losers (who"s ahead/who"s losing, winners/losers - seen in all topics like gay rights, terrorism, bills) You are also subliminally conscientiously determining what to accept and what to reject. You are more of the master of the media when it is print. Effect: videomalaise, hypodermic, selective choice, uses and gratifications, framing, priming. Media effect - regardless you have done a search, the presentation has an effect: falls under videomalaise, hypodermic, framing and priming. Audience: medias are profit seeking, they are not going to expand into markets where they don"t make money. Markets where they don"t make money is where they do not have audiences.
