BUS-101 Lecture Notes - Lecture 3: Family Dollar, Walmart, Pricing Strategies
27 Sep 2016
School
Department
Course
Professor
Document Summary
A company with a strong corporate culture turns out better than one that isn"t. Focusing on your company culture and earnings will follow. Something that will guide a company years after it is created. What is a strategy: a plan how to achieve something. 4 different strategies: concentration: invested a lot of money in order to produce something. Because of the huge investment made: forward vertical integration: make it so that you can get the items to customers easily get the supplies easily. Company that uses retail to get items to the consumer. Ex: apple; started as a small company and now is a huge company. Coke and pepsi; fountain outlets are making them the most money. Had agreements that distributed to the consumers: backward vertical integration: acquiring some sort of supply. Company goes to the suppliers: related diversi cation, unrelated diversi cation. It can be low cost or differentiation. Low cost: marrshalls, wal-mart, sams, dollar general, family dollar.
