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Class Notes for COM-284
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COM-284 Lecture Notes - Lecture 19: Crisis Management
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COM-284 Lecture Notes - Lecture 18: Crisis Management
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COM-284 Lecture Notes - Lecture 17: Advertising Mail
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COM-284 Lecture Notes - Lecture 16: Big Business
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COM-284 Lecture Notes - Lecture 15: Amanda Bynes, Crisis Management, Critical Role
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COM-284 Lecture 13: Cultural differences/ Global PR
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COM-284 Lecture Notes - Lecture 14: Corporate Social Responsibility, Investor Relations, Rai Radio 2
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COM-284 Lecture 12: Reaching diverse audiences
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COM-284 Lecture Notes - Lecture 11: Mesa
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COM-284 Lecture 10: Essential steps/ Research methods/ 8 elements of a program plan
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COM-284 Lecture Notes - Lecture 9: Mawu
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COM-284 Lecture 8: Competition and conflict/ Thread appraisal model/ Contingency theory/ Conflict management
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COM-284 Lecture 7: Example of an ethical case study
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COM-284 Lecture 6: Ethics/ Ethical advocate/ PRSA; values, provisions/ News media/ Law
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COM-284 Lecture 5: Public Opinion/ Opinion leaders/ Flow of opinion/ The role of mass media/ Persuasion and negotiation/ Factors of persuasive communication/ Limits of persuasion/ Six techniques of persuasion
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COM-284 Lecture 4: Examples of jobs/ Six essential abilities/ Important qualities/ General summaries
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COM-284 Lecture 3: PR departments/ Line and staff functions/ Levels of influence/ Sources of friction/ Global reach/ Fees and charges
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COM-284 Lecture 2: Example of product event
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