COM-384 Lecture Notes - Lecture 7: Persuasive Writing
4 Oct 2016
School
Department
Course
Professor
Document Summary
When you identify yourself as a public relations writer, some people may regard you with skepticism because they think of what you do as manipulation! Be prepared for that, but theres no need to apologize! Pr is widely known for trying to persuade the publics to a particular point go view! Perhaps that is even more a reality, not just a perception! Persuasion is explicitly part of the public relations fabric! Different titles/labels: integrated marketing communication, marketing communication, or simply integrated communication! People in economically advanced societies such as the usa base most of their decisions and behaviors on emotion rather than logic ! To be a persuasive writer you need to have some idea of the arguments, both factual and emotional, that will work best with your target publics! Common sense can give you some clues, but you"ll do a much better job if you know something about the science of persuasion !
