COM-384 Lecture 7: Chapter 7
18 Oct 2016
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Document Summary
When you identify yourself as a public relations writer, some people may regard you with skepticism because of manipulation. Pr is widely known for thieving to persuade publics to a particular pov. There were clear line between pr and advertising now they are blurred between the two. Persuasion is explicitly part of the public relations fabric. Persuasive efforts now may seem more focused than in the past because of integrated approach. Integration means that a single communication strategy undergrads all messages from an organization. The literature labels this approach variously as integrated marketing communication, marketing communications or simply integrated communication. People in the economically advanced societies such as the uas base most of their decisions and behaves on the emotion rather than logic. To be a persuasive writer you need to have some idea of the argument both factual and emotional that will work best with your audiences. Focuses on these message areas: recipients of the message intended and unintended.
