COM-384 Lecture 12: Writing for PR Chapter 12 Magazines and Brochures Notes
3 Nov 2016
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When you hear the word magazine you may conjure up an image of the magazines you see on supermarket and bookstore racks! Those magazines usually are published monthly and quarterly ! They may be mainly for internal publics or external publics ! Magazines can be powerful public relations tools, whether they are published in digital or printed form ! They allow greater depth of treatments than most other media! When you are choosing topics, it pays to look again at the mission statement for this public relations tool! If you know your readers well, certain topics will virtually suggest themselves! Your own ashes of insight may not be suf cient, however to ll every issue of the magazine you work on! A growing concern these days among employees is the lack of information about where their organizations are headed and the reasons behind these and other decisions! Simply talk to other employees throughout the company !
