COM-384 Lecture Notes - Lecture 15: Crisis Communication
6 Dec 2016
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De ning public relations - two way communication and being open and honest ! What is your role as a public relations writer ! Factors for preparing a press release ! 50 point essay - crisis*** know a good and bad way to handle a crisis have examples ! Stuff you have to do all the time - email, memos, proposals, letters know the dos and. Look over exam review - read chapters ! Disasters of all kinds - both natural and human caused - create crises in which public relations people and their writing play important roles! Here are some crises faced by pr people:! A car rams into a cafeteria ! A bank executive"s son is held hostage ! A huge nonpro t is caught by surprise by a congressional investigation ! The strange and the weird happen !
