MKT-410 Lecture Notes - Lecture 11: Natural Disaster, Feng Shui 2
Document Summary
Beliefs: beliefs, which mainly stem from religious training, vary from culture to culture, the western aversion to the number 13, japa(cid:374)ese"s (cid:272)o(cid:374)(cid:272)e(cid:396)(cid:374) fo(cid:396) the (cid:455)ea(cid:396) of the fi(cid:396)e ho(cid:396)se, chinese practice of feng shui. 2: myths, beliefs, superstitions, or other cultural beliefs are an important part of the cultural fabric of a society and influence all manner of behavior. Cultural sensitivity and tolerance: successful foreign marketing begins with cultural sensitivity, being attuned to the nuances of culture. A new culture can be viewed objectively ,evaluated, and appreciated: being culturally sensitive will reduce conflict and improve communications and thereby increase success in collaborative relationships. Paradox in cultural change: culture is dynamic in nature. It is a living process: culture is conservative and resists change, culture is the accumulation of a series of the best solutions to problems faced in common by members of a given society, why do societies change, war.
