MKT-450 Lecture Notes - Lecture 9: Hypotenuse

• School: University of Tampa
• Department: Marketing
• Course: MKT-450
• Professor: Gary Beemer

Document Summary

Each year, the segments drift the length of the hypotenuse of the triangle formed by customers" desire for smaller and faster products. Table 1 segment circle drift rates: every year, customers demand increased performance (pfmn) and decreased size. Note that the drift rates vary for each segment. Table 2: segment centers at the end of each round: note the drift rates vary for each segment. Table 2 segment centers at the end of each round: as shown in the perceptual map form above, size is on the vertical axis and performance (pfmn) is on the horizontal axis. The information in table 2 reflects the segment centers at the end of the round. Therefore, the round 0 positions can be seen as the round 1 starting positions, round 2 positions can be seen as the round 3 starting position, etc. Each month during the simulation year, the segment drifts 1/12th of the distance from the starting position to the ending position.