MKTG 3000 Lecture Notes - Lecture 3: United Nations Global Compact, Corporate Social Responsibility, Rule Utilitarianism
9 Feb 2018
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Reading notes: social control: any means used to maintain behavioral norms and regulate conflict, behavioral norms: standards of proper or acceptable behavior several modes of social control are important to marketing. Ethics: moral principles or values that generally govern conduct. Laws: ethical rules and guidelines codified into court-enforced rules. Deontological theory: people should adhere to their obligations and duties when analyzing ethical dilemmas. Utilitarian ethical theory: founded on ability to predict consequences of an action. Act utilitarianism: perform act that benefits the most people, regardless of personal feelings or societal constraints such as laws. Rule utilitarianism: takes into account the law and is concerned with fairness/justice. Casuist ethical theory: compares current ethical dilemma with examples of similar ethical dilemmas and their outcomes. Moral relativism: time-and-place ethics; ethical truths depend on the individuals and groups holding them. Virtue: characteristics valued as being good: ethical behavior in business. Morals: rules that people develop as a result of cultural values and norms.
